Adobe Young Designer Initiative
While CD on the Adobe account, client asked my team to develop ideas on how to engage the young designer audience. We had about two weeks to concept and create the presentation. Our solution was Exposure 3.0—a 360 campaign centered around the launch of CS3. We proposed getting the software into the hands of creatives under 30, pre-launch, for a chance for them to expose their talent through online and offline channels.
- Client: Adobe
- Agency: G2 Direct and Digital