Unbranded Campaign and Site for Xolair

Unbranded campaign development for Xolair, an allergic asthma drug. The campaign focuses on the three main triggers of allergic asthma in a very visual way that is paid off with a simple and direct headline. On the unbranded site, we designed an “avoidance wall” where users could create their own trigger badges. The campaign included online advertising, emails and a information kit.