SUMMARY
Versatile art-side creative director with a passion for multi-channel storytelling. Current brand expertise is in health care—specializing in developing patient content, especially in the social space. Always interested in pursuing the “what’s next” in health care marketing. Experienced team leader and mentor.
EXPERIENCE
Publicis New York | 2015 – 2023 | ACD/CD
Creative direction (hands-on and managing) for the Health & Wellness Group. Brands include:
Oncology—CLL/AML immunotherapy
Art-side creative lead for a new CLL treatment. Responsibilities include overseeing website updates, tactical planning, online advertising, campaign positioning and patient videos
Low Estrogen Birth Control Campaign
Concept development and execution of their updated campaign “Are you in the Lo?”
—Art direction of broadcast spot using animation to replace planned live-shoot
—FB, Snapchat and Instagram paid advertising posts
—Tactical planning
Fluzone High-Dose/Flublok Vaccines (Sanofi)
Creative lead on the 2020 launch into social channels. Art-side lead on broadcast and OLV for 2021 spots for both vaccines
Immunology—Leading auto-immune biologic brand (HS, PsA, RA)
360 creative for indications: hidradenitis suppurativa, psoriatic arthritis and rheumatoid arthritis. Work includes:
—Developed branded and unbranded campaigns for the launch of the first treatment approved for HS
—First social media initiatives for psoriatic arthritis, psoriasis and HS indications for the drug
—Creative development for the largest launch in 10 years for the new pill-form RA/PsA treatment
Barbara Seitz Design, Inc. | 2008 – 2015 | Freelance ACD
360i — Social and interactive marketing for Kraft Foods (Oreo, Dentyne, Kraft Naturals, and Kraft Canada and Comida), National Car, Alamo, and jcpenney
Evoke Interaction — 360 pitch work and art direction for Novartis, Allergen, DSI and Amgen
G2 Direct and Digital (Geometry) — Genetech/Xolair, BMS/Orencia, J&J/Doxil and Lilly/Cialis
Publicis Kaplan Thaler — Creative direction for TV/digital campaigns and pitches for Abbott, Aflac, P&G, Merck consumer products and Nestle
G2 Direct and Digital | 2001 – 2008 | ACD/CD
Lead the creative team responsible for developing online and offline marketing communications for Adobe Systems focusing on product launches, customer retention and acquisition
Relocated from NYC to G2’s San Francisco office to build and manage the creative team. Helped facilitate the integration of the Adobe and Macromedia brands after acquisition
Product launches of Creative Suite 1-5, Acrobat 6-10, Adobe Enterprise Platform
Grey Direct emarketing | 1996 – 2000 | Senior Art Director/ACD
Joined the startup interactive group within Grey Direct as their Senior Art Director
Developed the first sites for Seagram Wines, Seagram Corporate, and Chase Credit Cards—
responsibilities included all UX documentation, visual design and working with developers
Developed online advertising and microsites for Oracle, CheapTickets and J&J
EDUCATION
BS Industrial Design, majoring in Visual Communications
The Ohio State University